Richard Goold

Built. Scaled. Exited. … Served.

Helping founders, CEOs and boards navigate the hard parts of:

Growth
Culture
Capital events

About

Richard Goold

I work with founders, CEOs, boards and leadership teams through the pivotal moments that set what comes next - scaling sustainably, shaping culture intentionally, and creating and maximising value over the long term.

As Managing Partner of Moorhouse, I was part of a team that grew the firm from £5m to £34m+, completed the management buyout from BT in 2014, and the trade sale to Expleo in 2019. The Moorhouse years followed leadership roles at KPMG and other growth-stage firms across the UK, UAE and US, including running a £30m P&L and a 200-strong practice.

Sharing knowledge, experience and a few scars from £250m+ in exits.

£250m+
in exits
25+
years leading, coaching and advising
5+
countries
20+
consulting and advisory firms supported
3x ROI
on pre-deal value creation plans
100s
of leaders supported through growth and change
+100%
Net Promoter Score
Top 1%
most engaged LinkedIn content for consulting leaders
1000s
of split-second decisions under real pressure
MIT Sloan School of Management

Artificial Intelligence: Implications for Business Strategy

Stanford University

Executive Leadership Series

London Business School

Leading Businesses into the Future

Chartered Institute of Personnel and Development

Level 7 Advanced Diploma in Human Resources

Chartered Management Institute

Chartered Management Consultant (MCMI ChMC)

Advisory

People. Value. Momentum.

Most advisors focus on performance.

The work here focuses on what powers it - the people, the strategy and the systems that hold a firm together when growth gets hard.

At Moorhouse, we built a firm that did not just grow - it grew its people. Investment in continued development ran at more than eight times the industry average. Attrition stayed below ten per cent. People were the growth engine.

That was not a coincidence. It was a leadership choice. What we learned is that sustainable success takes more than talent alone.

Speaking session - finding the opportunities

Today, my focus is on professional services firms - including privately owned, PE-backed and founder-led, typically £10m to £50m - across three connected priorities.

Growth, where the commercial model and delivery scale beyond the dependency on any single person or small group of people - building the leadership and systems that hold the firm together as it grows.

Culture, where the choices that engage, develop and retain people compound into sustained performance, and the next generation of leadership emerges.

Capital events, where transactions, transitions and the moments that reshape ownership and value are prepared for years in advance - so the firm is ready when the right opportunity arrives.

Growth

Scaling the commercial model, the go-to-market and the shape of delivery in ways that hold up at the next level - distributed across the leadership team rather than carried by any one founder or individual.

Culture

A culture that engages and excites its people, looks after them, and brings them together as a high-performing team. The career progression that follows feeds the next generation of leadership, and the succession every firm depends on.

Capital events

Preparing for the moments that change ownership and value - MBOs, trade sales, PE investment. The work usually starts two to three years out, while there is still time to shape what the firm becomes.

Five examples that span building, advising and leading in high-stakes environments - past and present.

Built and sold a £34m+ consulting firm

As Managing Partner of Moorhouse, grew revenue from £5m to £34m, diversified the firm from a single sector to seven, and built market-leading capabilities across strategy, people & change, performance, digital & technology, customer, M&A and PPM.

Led the management buyout from BT in 2014 and the trade sale to Expleo in 2019 - one of the few professional services acquisitions in recent years to have integrated successfully, with the firm continuing to thrive through and beyond the earn-out.

The firm’s distinctive positioning - “strategy into action” - placed it between the big-4 strategy houses and pure implementation specialists, helping clients deliver the change their strategies promised.

Built a people-led firm in an industry that often is not. Investment in development ran at more than eight times the industry average. Staff turnover sat below 10% against an industry norm of 25%. Employee satisfaction held in the 90th percentile, with consistent Great Place to Work certification and Financial Times recognition as a leading UK consultancy.

The firm’s purpose - “developing extraordinary leaders” - was lived rather than written. Many of those leaders now hold senior positions across the consulting industry.

BTMoorhouseExpleo

Advisor to high-growth consultancies

The work focuses on PE-backed and founder-led firms in professional services - typically £10m to £50m - where leadership teams are working through the questions that matter most for the next phase of growth.

Those questions are different for every firm. Some are wrestling with leadership and succession. Some are looking at the commercial model, the go-to-market, or the shape of delivery. Some are preparing for a capital event in the next twelve to twenty-four months and want to be deliberate about how they protect and maximise value. Many are doing all of these at once.

Across all of it, the aim is the same - growth that is scalable, sustainable, and ready for whatever comes next.

Board Chair, advisor and coach

Currently Chair of YLD, the software engineering and product design consultancy with offices in London, Lisbon and Porto - where I most recently supported the development of the firm’s AI strategy. Board Advisor to RQC Group, Roq and The Institute of Clever Stuff.

The work covers two distinct but related strands. The board work supports executive teams to think clearly under pressure, navigate complex decisions together, and stay aligned through periods of significant change. The coaching work supports founders, CEOs and senior leaders one to one - on the questions that are harder to ask in a group setting and the decisions that ultimately rest with one person.

Across both, the aim is the same - to make the conversations that matter more useful, and the decisions that follow more deliberate.

YLDRQC GroupRoqThe Institute of Clever Stuff

Two further chapters that inform the perspective brought into the work.

Magistrate, South London - where every decision carried weight

Fifteen years on the bench at Sutton, Camberwell Green and Croydon Magistrates’ Courts, across adult and youth criminal jurisdictions. As one of three magistrates on the bench, my role was to apply the law with care while holding the human consequences of every decision in mind. It also took me into a part of life most leaders never see directly - the full range of what brings people into a criminal court, from lives unravelled by addiction, mental health, poverty and family breakdown, through to raw criminality by people who had come to reconcile that being in court was an occupational hazard.

As Presiding Justice, I led the bench - a different kind of leadership. Three peers, reaching a single decision together. The work asked for careful listening, drawing out every view, testing the evidence without presumption, and ensuring the outcome was the bench’s rather than any one voice. Communicating that decision in open court, particularly where it changed someone’s life, asked for clarity and humanity in equal measure.

The disciplines of the bench - hearing both sides, suspending personal views, weighing competing perspectives, reaching a reasoned conclusion under pressure - travel into every advisory conversation I have. So does the perspective. Fifteen years of sitting in that room puts a particular kind of light on the decisions that come up around boardroom tables. Both matter. The weight is just different.

Response Officer, Metropolitan Police - tested in the most high-stakes environments

Two and a half years as a frontline emergency response officer in one of London’s most demanding boroughs. Every shift required clarity under pressure, empathy in the midst of trauma, and the ability to bring perspective and structure to people’s most challenging moments. It was a powerful reminder that the leadership principles we often discuss in business - trust, resilience, communication, compassion - are tested most profoundly on the ground, when the stakes are immediate and human.

Achievement in that context looked different from anything I had known before. Rarely visible from the outside, rarely captured in numbers, rarely the kind of thing that translates well to a CV. It was measured in moments - the calls answered, people met at points of crisis, the relationships built that are grounded in shared purpose, mutual protection, and unspoken understanding.

The work cast a brighter light on what resilience, trust and clear communication really mean. It also taught me that real leadership is not about control - it is about staying calm, building trust, and creating clarity when it matters most.

Metropolitan Police

… and one shift running through nearly every conversation right now.

Three and a half years ago, ChatGPT was released to the public. For the first eighteen months, AI was a curiosity for most leadership teams - interesting, talked about, but not yet shaping decisions.

Two years ago, very few of the leadership teams I worked with were talking seriously about artificial intelligence. Today it is at the centre of nearly every conversation.

The technology is reshaping how professional services firms operate, the commercial models they have relied on for decades, and how value is created in the business - not just the value realised at exit, though it is reshaping that too.

The leadership teams getting ahead of this transition tend to be working through it across four connected dimensions:

How AI drives efficiency in the running of the firm.

The back-office functions that determine whether the business runs well - resource planning, utilisation, proposal development, knowledge management - are where the most measurable gains land first. The firms moving deliberately here are using these gains to fund the next stages of the transition and to build the lived experience needed to do the rest of the work credibly.

How AI changes what early-career consultants actually do.

The analytical, research and drafting work that early-career consultants have traditionally taken on was not just output - it was the path through which judgement, depth and craft were built. AI is taking much of that work. The firms thinking carefully about this are designing what replaces it - putting their early-career people on different work, harnessing a generation who arrive AI-fluent, and being deliberate about how senior people get developed when the traditional path is changing.

How AI is embedded in client delivery.

Clients are increasingly buying judgement, architectural thinking and the ability to direct AI towards production-quality outcomes - rather than the language or framework expertise that used to define a firm's offer. The commercial model is shifting with it. Most firms are working through what that shift looks like in practice, with real questions about how to define value, measure outcomes, and price the work in a way that works for both sides.

How AI is reflected in the firm's market offer and positioning.

What clients see, what propositions look like, how governance is signalled, how the firm differentiates itself in procurement and in the room. This is where the internal work becomes visible. Firms that claim AI capability without building it are increasingly being identified by buyers and investors who are now asking sharper questions.

The work focuses on helping leadership teams navigate these dimensions in the specific context of their firm - not through commentary or content, but through board papers, strategy sessions, and the conversations that get to a decision.

The grounding for this is not recent: a 2020 course at MIT Sloan on Artificial Intelligence: Implications for Business Strategy, plus the live work being done with leadership teams since. The discipline is staying ahead of the curve so the perspective brought into the room is current, grounded in real client work, and useful.

These are early conversations to be having, not late ones. The firms that get ahead of this transition will look meaningfully different from the firms that wait for it to arrive.

Richard brings a rare combination of experience, empathy and edge. He has helped us shape the vision, values and leadership behaviours that underpin our culture - while also challenging us to think bigger, act bolder, and create lasting value. His ability to operate seamlessly across Board, ManCo and investor conversations has been invaluable.

Robert Quinn
Robert QuinnFounder & CEO, RQC Group
01 / 05

GrowthLens

A clearer picture of where the firm stands.

See your firm clearly. Build value deliberately.

Most leadership teams know they want to grow, and know there are gaps. Few are sure where the gaps actually are, or which ones matter most.

GrowthLens is a tool that has been built to answer that question. A comprehensive maturity diagnostic for professional services firms, anchored on more than two decades of advisory experience, lessons from over £250 million in completed deals, and a research foundation drawing on the leading published work and benchmarks in M&A, leadership, value creation and professional services performance.

10
growth themes
67
metrics
20+
benchmark sources

Four things that come out of running the diagnostic.

  • A clear picture of where the firm stands across the dimensions that determine growth - financial performance, Market Profile and Marketing, people, delivery, governance, leadership and client relationships among them.

  • The biggest gaps surfaced and sequenced by impact, with what good looks like at the next level and the target level.

  • The ability to model what improving one area would do to the overall firm value, before investing the time and money to do it.

  • The option to repeat the assessment over time, or compare across leadership teams, to track progress and surface where perspectives differ.

GrowthLens dashboard - maturity overview against Top Decile benchmark, top strengths and key improvement areas

GrowthLens is most valuable when used early - two to three years before a planned next chapter, whether that is continued growth, attracting investment, succession or a future transaction - while there is still time to shape the leadership, the commercial model and the culture in ways that materially change what the firm becomes.

The free tier gives a complete picture of where the firm stands.

Try GrowthLens free

Beyond Work

Life beyond the boardroom.

Life on the sidelines

Husband. Dad of two teenage boys. Often found pitchside (or officiating) at football, rugby or hockey - rarely in the same place, and never at the same time.

I have spent enough weekends chasing fixtures and misplaced kit to know that leadership at home looks very different - and often matters more.

It strips away titles and roles, leaving the real work of showing up and paying attention where it counts most.

Conversations in transit

Some of our best chats happen mid-journey - in the car, debating history, revising psychology, or making sense of the world.

They challenge me, teach me, and remind me that showing up and staying curious often beats having all the answers.

The grounding effect

Home keeps me grounded.

It is humbling. A leveller. A daily reminder that leading well starts with listening well - and that impact is often quiet, unseen, and personal.

Pitchside in the marshland with my son
Walking the canals of Venice with my son

Work and life blur. And some truths hold across both.

Adding value matters. But so does feeling valued. The best work happens with people you trust, respect, and enjoy working with.

What I value

These aren’t just words.

01Kindness
02Authenticity
03Collaboration
04Honesty

They reflect how I work - and who I choose to work with.

I support founders, CEOs, boards and leadership teams who value clarity over noise, substance over style, and lasting results over quick wins.

You can expect honest conversations, thoughtful challenge, and a high bar - not just for what we achieve, but how we get there.

If that sounds like your kind of partnership, we will work well together.

Let’s connect

The conversations that matter.

Scaling up. Preparing for a deal. Shaping what comes next. If you are a founder, CEO, board member or investor working through any of these, drop a note below and we will find time to have a conversation.

Richard Goold

Richard Goold

Built. Scaled. Exited. … Served. | £250m+ in exits

Helping founders, CEOs and boards navigate the hard parts of growth, culture and capital events.

Helping professional services firms build value, strengthen culture, and prepare for successful exits.

Top 20 UK Leadership Influencer - Favikon, 2026

Questions about the work, want to discuss advisory support, or looking to compare notes - drop a note here and I will reply personally.

You will get a personal reply from me, not an automated response.